[EDIT] 12/29/2013: I would just like to say there has been an update made to this post. Read it here. [/EDIT]
I would like to take a minute to say that I hate Disney’s marketing team. And this is why:
That is the first look to Disney’s latest animated movie, Frozen. It tells you nothing about the movie. Absolutely nothing. Is it so hard to give a clip of the actual characters? Must you show the, ugh, side kicks? And is it too soon to have a non-dog animal act like a dog? It’s not uncommon to have Disney horses act like dogs and if memory serves, this will be the first time an elk (I think it’s an elk…could be a reindeer) would be seen in a dog-like role. But c’mon. Tangled is still a fairly recent film having made its debut in 2010 and it featured Maximus, the dog-like horse.
And if that parallel isn’t enough to make you raise your eyebrows, take a look at the main character, Anna.
And don’t get me started on the this similarity.
The only thing that Frozen can vouch for is that Tangled never used the hair-climbing clip. I THINK they were originally wanting to (they did have a clip in their trailers that showed hair falling on Flynn when he called to Rapunzel) but for whatever reason it got cut.
I realize that they want to go all out with this and make it the first CG musical film they’ve ever created, but they need to remember what happened when they got gung-ho with The Princess and the Frog. Being the first 2D film since their flop Home on the Range, The Princess and the Frog was supposed to put traditional, hand-drawn animation back on the map and they had all the right people to do it, except it lacked in some areas and to me, those lackluster areas doesn’t make Tiana’s story stand on even ground with some of the other Disney princesses. Originally Frozen was going to be 2D, which made me positively giddy. And the concept art was just gorgeous and the cast that they have is stupendous. I mean, really? Idina Menzel (Elphaba in Wicked, Maureen Johnson in Rent) as the villain/other princess/Snow Queen?! Tell me how awesome that is?
Early rumors had Alan Menken attached to the score. And really, how amazing would it have been to have Disney’s main composer create a song for Idina Menzel? Don’t get me started on that. Instead, the official composer appears to be Christophe Beck. He’s the guy in charge for the music for The Hangover trilogy, Pitch Perfect, and The Muppets. But most importantly, he’s the guy responsible for making me cry with his beautiful soundtrack in Paperman.
With a lot of great people behind the film, I feel like the potential is there. But if the trailer and some of the Tangled-esque art/concept is any indication, then I shouldn’t set the bar too high for this film (in case Disney disappoints). I just hope that they don’t leave me too disappointed; The Snow Queen has always been one of my fairy tales.